What is Online Reputation Management?
With the onset of digitalization, the advertising and marketing industry has experienced rapid growth. As businesses start investing in the digital realm, they must come across positive and negative comments. PR and online reputation management (ORM) have become an important acts of survival for businesses to make a positive name in the industry. Many reputation management companies work globally with a promise to deliver the best results. As Warren Buffet says, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Why Digital Reputation Management is Important?
No business can grow without an expert team of profile defenders. Online reputation management is a combination of public relations, traditional marketing and search engine marketing. Businesses that have invested in ORM Services have experienced a growth rate of around 25% in sales, recognizing ORM as an important tool for business growth.
1. Create a positive digital presence
With the increasing competition, customer purchases and feedback are purely research-based. Therefore, the way your business appears online should be valuable enough to create a positive impact on the viewer’s mindset.
2. It is a digital version of word-of-mouth publicity
Most customers rely on a brand’s online reviews for trust and credibility. It is considered an online version of word-of-mouth recommendations. Having negative online feedback can become an obstacle to your growth.
3. Increase visibility on the web
Online reputation management companies focus on building a positive image of a brand and increasing its visibility on the web. Just as SEO is important to make you rank at the top in Google searches, similarly, ORM is an effective way to empower that position and credibility.
4. Gain customer trust
Nowadays there are a lot of competitive options for people to choose from. Every company comes across controversies while in its work routine, but dealing with them with the right techniques with the help of a good online reputation management agency can let you gain trust.
How to Monitor the Online Reputation of a Brand?
Monitoring the online presence of a company is the best way to maintain your company’s positive image. Below are the commonly used tactics for ensuring proper ORM.
1. Stay active on Google alerts
Google Alert is one of the best tools for ensuring brand reputation management. It is a good way to keep a track of your brand’s activities and mentions on any web pages.
2. Hide the negative comments
Every business comes across a mix of both negative and positive comments. Dealing efficiently with negative comments is an art of reputation management companies. Every business wants to have positive reviews on its initial pages, therefore an ORM firm ensures to hide all negative reviews with positive strategies
3. Regular engagement activities
Remaining active on social media and responding to customers’ queries and feedback regularly creates a positive impact on people’s minds. To conclude, businesses need to manage their reputation. Hiring a professional online brand reputation management firm is the best technique to build a positive image in customers’ minds and overpower negative reviews and feedback subtly and creatively.